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TLDs OBSERVER
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
Imagine Tesla snaps up .tesla on Freename. Could that move fetch millions? Companies now chase...
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Top Stories
1
L'Oréal Groupe: Who Owns .l'oréal and Why It Matters
February 27, 2026
The Record
2
Who Owns Nike's .justdoit on Freename, and Why It Matters
March 2, 2026
The Record
3
Trademark Law Fails in Web3: Onchain TLDs Demand New Defenses
February 27, 2026
Corporate
4
The .publicis TLD: Valuation Analysis and Fair Price
March 1, 2026
The Record
March 4, 2026
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
By
Richard Holt
March 4, 2026
Web3 TLD Market Size 2025: 10M Domains, $100-200M Value
By
Claire Ashworth
March 4, 2026
ICANN Bridge: Make Web3 TLDs Visible on the Classic Web
By
Oliver Strand
March 4, 2026
.brandwatch TLD Valuation: The World's Leading Brand Intelligence Platform Doesn't Own Its Own Name Onchain
By
Nathaniel Cross
In Focus
Onchain NAMESPACES
.justdoit on Freename, Nike's Web3 Brand Protection Gap
Nike has spent decades building value around "Just Do It," yet the phrase now sits one click away fr
March 2, 2026
The Record
Chloe Bassett
The .truegamers TLD Valuation, A 2026 Strategic Analysis
In the world of Web3, onchain TLDs work like permanent digital real estate on blockchains such as...
March 3, 2026
The Record
Nathaniel Cross
.vtap TLD Valuation: Analysis for Visa VTAP
Visa launched its VTAP platform in October 2024. This move marks a major step for the payment giant
March 3, 2026
The Record
Nathaniel Cross
.nikestrength Ownership on Freename, What the Public Record Shows and Why It Matters for Nike
A single onchain top-level domain can create a lot of noise, even when it barely shows up in search.
March 2, 2026
The Record
Nathaniel Cross
Editor’s Picks
ANALYSIS
The First Corporate Web3 TLD Dispute: What to Expect
Imagine it's February 2026. Nike executives check their feeds and spot nike.crypto plastered across
February 28, 2026
Corporate
Richard Holt
Dom Pérignon's Missing Digital Vintage: The .dompérignon TLD and the Price of Waiting
Dom Pérignon commands respect in luxury circles. As part of Moët Hennessy under LVMH, the brand...
March 3, 2026
The Record
Chloe Bassett
Why Cision Hasn't Secured .brandwatch for Brandwatch
A private wallet controls the .brandwatch top-level domain on Freename. Blockchain records...
March 3, 2026
The Record
Nathaniel Cross
Latest Analysis
ALL TOPICS
.boardriders TLD Valuation: Authentic Brands Group Owns the World's Biggest Surf Empire But Not Its Name Onchain
Boardriders Inc. stands as the world's largest action sports company. It owns Quiksilver, Billabong,
March 3, 2026
The Record
The .o'neill TLD: A Valuation Analysis
In 1952, Jack O'Neill founded his namesake brand in Santa Cruz, California. He invented the neoprene
March 3, 2026
The Record
Why Kathmandu Holdings Hasn't Secured .ripcurl for Rip Curl
Top-level domains define brand identity online. For surf icons like Rip Curl, they anchor digital...
March 3, 2026
The Record
.olympiquedemarseille TLD Valuation: Frank McCourt Rebuilds the Internet But Doesn't Own His Club's Name Onchain
Olympique de Marseille stands as France's oldest professional football club. Founded in 1899...
March 3, 2026
The Record
.onefootball TLD Valuation: The World's Biggest Football Platform Doesn't Own Its Name Onchain
Football draws 3.5 billion fans worldwide. It dominates as the planet's top sport.
March 3, 2026
The Record
Why TrueGamers Saudi Arabia Hasn't Secured .truegamers
TrueGamers has built a strong presence in gaming cafes and esports across the Middle East.
March 3, 2026
The Record
Why Cision Hasn't Secured .brandwatch for Brandwatch
A private wallet controls the .brandwatch top-level domain on Freename. Blockchain records...
March 3, 2026
The Record
.vtap TLD Valuation: Analysis for Visa VTAP
Visa launched its VTAP platform in October 2024. This move marks a major step for the payment giant
March 3, 2026
The Record
Why FIFA Hasn't Secured .fifacoin: An Analysis
FIFA President Gianni Infantino grabbed headlines last week. He spoke at the World Liberty Forum...
March 3, 2026
The Record
Why Thirdweb Inc Hasn't Secured .thirdweb: An Analysis
Imagine owning your brand's future on blockchain. In Web3, a brand-aligned onchain TLD...
March 3, 2026
The Record
.soneium TLD Valuation: Sony Built the Blockchain But Doesn't Own the Name
Sony launched Soneium in January 2025, an Ethereum Layer 2 blockchain built with Startale Labs.
March 3, 2026
The Record
.nikestrength on Freename, Onchain TLD Valuation and What Nike Should Pay (2026)
A brand name only works when the brand controls it, and that control is getting harder to assume...
March 3, 2026
The Record
.justdoit TLD Valuation: Just Do It — Before Someone Else Does
Nike's most valuable domains often aren't the ones you can look up in legacy WHOIS...
March 3, 2026
The Record
Animoca Brands .animoca TLD Valuation, Why Web3's Property-Rights Leader Still Doesn't Own Its Name Onchain
Animoca Brands has spent a decade arguing that digital property should be owned, not rented.
March 3, 2026
The Record
Why AlphaTheta Hasn't Secured .alphatheta on Freename (Structural, Knowledge, Strategic Factors)
A brand name doesn't have to be famous in Web3 to become a target there. On Freename, a Web3 ...
March 3, 2026
The Record
Why Boardriders Inc Hasn't Secured .boardriders: An Analysis
Surfers have chased waves in Quiksilver boardshorts since 1969. That year, Alan Green and John Law..
March 3, 2026
The Record
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