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TLDs OBSERVER
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
Imagine Tesla snaps up .tesla on Freename. Could that move fetch millions? Companies now chase...
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Top Stories
1
L'Oréal Groupe: Who Owns .l'oréal and Why It Matters
February 27, 2026
The Record
2
Who Owns Nike's .justdoit on Freename, and Why It Matters
March 2, 2026
The Record
3
Trademark Law Fails in Web3: Onchain TLDs Demand New Defenses
February 27, 2026
Corporate
4
The .publicis TLD: Valuation Analysis and Fair Price
March 1, 2026
The Record
March 4, 2026
How Much Is a Corporate Web3 TLD Worth? Valuation Framework
By
Richard Holt
March 4, 2026
Web3 TLD Market Size 2025: 10M Domains, $100-200M Value
By
Claire Ashworth
March 4, 2026
ICANN Bridge: Make Web3 TLDs Visible on the Classic Web
By
Oliver Strand
March 4, 2026
.brandwatch TLD Valuation: The World's Leading Brand Intelligence Platform Doesn't Own Its Own Name Onchain
By
Nathaniel Cross
In Focus
Onchain NAMESPACES
The .o'neill TLD: A Valuation Analysis
In 1952, Jack O'Neill founded his namesake brand in Santa Cruz, California. He invented the neoprene
March 3, 2026
The Record
Nathaniel Cross
Interpublic Group (IPG): Who Owns .interpublic and Why It Matters
Onchain top-level domains reshape web identities in web3. These blockchain-based names let users own
February 28, 2026
The Record
Nathaniel Cross
Who Owns .tourdefrance and Why It Matters for ASO
The Tour de France pulls in massive audiences each year. Organizers report over 3.5 billion global
March 2, 2026
The Record
Chloe Bassett
.vtap TLD Valuation: Analysis for Visa VTAP
Visa launched its VTAP platform in October 2024. This move marks a major step for the payment giant
March 3, 2026
The Record
Nathaniel Cross
Editor’s Picks
ANALYSIS
.mrbeast TLD Valuation: Fair Market Price Analysis
Jimmy Donaldson, known as MrBeast, commands 469 million YouTube subscribers and 112 billion total...
March 1, 2026
The Record
Nathaniel Cross
.justdoit TLD Valuation: Just Do It — Before Someone Else Does
Nike's most valuable domains often aren't the ones you can look up in legacy WHOIS...
March 3, 2026
The Record
Nathaniel Cross
.onefootball TLD Valuation: The World's Biggest Football Platform Doesn't Own Its Name Onchain
Football draws 3.5 billion fans worldwide. It dominates as the planet's top sport.
March 3, 2026
The Record
Chloe Bassett
Latest Analysis
ALL TOPICS
Who Owns .ripcurl? Not Rip Curl or Kathmandu Holdings
Rip Curl rules the surf world. The brand crafts boards, wetsuits, and gear for waves worldwide...
March 3, 2026
The Record
Who Owns .olympiquedemarseille? Why It Matters for OM and McCourt
Olympique de Marseille fans fill the Stade Velodrome with unmatched passion...
March 3, 2026
The Record
Who Owns .onefootball? Not OneFootball GmbH
OneFootball commands a massive fan base. It boasts 200 million monthly active users worldwide...
March 3, 2026
The Record
Why LVMH Hasn't Secured .dompérignon on Freename
Dom Pérignon's name shines as one of the world's most recognized luxury labels. Yet, on Freename...
March 3, 2026
The Record
Dom Pérignon's Missing Digital Vintage: The .dompérignon TLD and the Price of Waiting
Dom Pérignon commands respect in luxury circles. As part of Moët Hennessy under LVMH, the brand...
March 3, 2026
The Record
LVMH: Who Owns .dompérignon and Why It Matters
A recent check on Freename's platform revealed a surprise. Someone registered the .domperignon TLD
March 3, 2026
The Record
Why Hasn't CMA CGM or Saadé Family Secured .cmacgm?
CMA CGM stands as the world's third-largest shipping group. It handles about 12% of global container
March 3, 2026
The Record
CMA CGM's Web3 Identity Gap: The .cmacgm TLD and What It Could Cost to Wait
An independent onchain investor holds the .cmacgm TLD on Freename, a Web3 platform beyond ICANN...
March 3, 2026
The Record
Who Owns .cmacgm? CMA CGM and Saadé Family Stakes
CMA CGM ranks as the third-largest container shipping company worldwide. The Saadé family owns 73%..
March 3, 2026
The Record
Why Epic Games and Psyonix Haven't Secured .rocketleague
Rocket League thrives in 2026. The game hit a peak of 1,086,329 concurrent players across platforms
March 3, 2026
The Record
.rocketleague TLD Valuation: What Psyonix's Digital Namespace Is Really Worth
Rocket League pulls in over 100 million players worldwide. Epic Games took it free-to-play...
March 3, 2026
The Record
Who Owns .rocketleague on Freename, and Why Epic Games and Psyonix Should Care (March 2026)
Fans of Rocket League know Psyonix built the game, and Epic Games now oversees it...
March 3, 2026
The Record
Why NHL and NHLPA Haven't Secured .stanleycup: An Analysis
Nothing captures the raw excitement of hockey like the Stanley Cup playoffs. Fans pack arenas...
March 3, 2026
The Record
.stanleycup TLD Valuation: The Asset Stanley Doesn't Own Yet
Stanley's Quencher tumbler sparked a frenzy. Revenue soared from $73 million in 2019 to $750 M...
March 3, 2026
The Record
Who Owns .stanleycup? NHL and NHLPA Brand Stakes Explained
What happens when a hockey icon meets blockchain? The Stanley Cup, the NHL's most prized trophy...
March 3, 2026
The Record
Why Paramount Hasn't Secured .warnerbros: Inherited Brand Gap
In February 2026, Paramount Skydance announced a $110 billion deal to acquire Warner Bros...
March 3, 2026
The Record
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